Heart Street Market

“What kind of business should I start?”  Every business ever established has begun with that question.  In the early 1970’s Richard Russell, author of the Dow Theory Letters, wrote down the characteristics of what he thought the ideal business would look like.  He didn’t think it existed, but this is what he said it would look like if it ever was invented.

(1) The ideal business sells the world, rather than a single neighborhood or even a single city or state. In other words, it has an unlimited global market (and today this is more important than ever, since world markets have now opened up to an extent unparalleled in my lifetime). By the way, how many times have you seen a retail store that has been doing well for years — then another bigger and better retail store moves nearby, and it’s kaput for the first store.

(2) The ideal business offers a product which enjoys an “inelastic” demand. Inelastic refers to a product that people need or desire — almost regardless of price.

(3) The ideal business sells a product which cannot be easily substituted or copied. This means that the product is an original or at least it’s something that can be copyrighted or patented.

(4) The ideal business has minimal labor requirements (the fewer personnel, the better). Today’s example of this is the much-talked about “virtual corporation.” The virtual corporation may consist of an office with three executives, where literally all manufacturing and services are farmed out to other companies.

(5) The ideal business enjoys low overhead. It does not need an expensive location; it does not need large amounts of electricity, advertising, legal advice, high-priced employees, large inventory, etc.

(6) The ideal business does not require big cash outlays or major investments in equipment. In other words, it does not tie up your capital (incidentally, one of the major reasons for new-business failure is under-capitalization).

(7) The ideal business enjoys cash billings. In other words, it does not tie up your capital with lengthy or complex credit terms.

(8) The ideal business is relatively free of all kinds of government and industry regulations and strictures (and if you’re now in your own business, you most definitely know what I mean with this one).

(9) The ideal business is portable or easily moveable. This means that you can take your business (and yourself) anywhere you want — Nevada, Florida, Texas, Washington, S. Dakota (none have state income taxes) or hey, maybe even Monte Carlo or Switzerland or the south of France.

(10) Here’s a crucial one that’s often overlooked; the ideal business satisfies your intellectual (and often emotional) needs. There’s nothing like being fascinated with what you’re doing. When that happens, you’re not working, you’re having fun.

(11) The ideal business leaves you with free time. In other words, it doesn’t require your labor and attention 12, 16 or 18 hours a day (my lawyer wife, who leaves the house at 6:30 AM and comes home at 6:30 PM and often later, has been well aware of this one).

(12) Super-important: the ideal business is one in which your income is not limited by your personal output (lawyers and doctors have this problem). No, in the ideal business you can sell 10,000 customers as easily as you sell one (publishing is an example).

Quite a daunting list!  However, to it I would personally add two more criteria.

(13) The ideal business must be socially responsible.  Not only must it be environmentally friendly and non-exploitive, but it will also ideally be altruistic in its purpose.

(14) And finally, it will be easy to learn.  Not that hard work won’t be integral to its success, but access to the ideal business should not be limited by complexity any more than it is limited by finances (see criterion #6).

So does such a business exist?  I think it does.  Whether you agree or not will depend on how you interpret some of these points, but no matter how you look at it, our Heart Street Market franchise comes really close!  Here’s how it fits each of the above criteria:

  1. Being internet based, it really does sell to the world.
  2. With our partners, we literally have the largest product base on the planet, including some of the most inelastic products ever invented.
  3. But the “stuff” sold is not the real product.  The real product is our worldwide network of mentors and coaches.  It truly is one-of-a-kind.
  4. No employees needed.
  5. You can do it all from home on a miniscule budget.
  6. No equipment needed other than a simple computer and phone.
  7. All cash up front; no billing.
  8. No professional licenses or permits required.
  9. You can do this from anywhere you can get phone and internet service.
  10. If you find joy in helping others, if being socially responsible is important to you, you’ll love this business.
  11. Want to go on vacation for 3 months with no loss of income?  With this business you can!
  12. Number 11 is true precisely for this reason, we will teach you how to leverage an entire self-sufficient sales network.
  13. Heart Street Market stores are by definition altruistic.
  14. No need to “reinvent the wheel”, our trainers have collectively sold billions of dollars worth of merchandise, and they can teach you too.

Heart Street Market is a one-of-a-kind business model that utilizes a unique combination of affiliate-marketing, cause-marketing, and micro-franchising that provides both the income and the time freedom to support not only you and your family, but the charity of your choice as well.

Want to learn more?  Click here and watch this short video.